Strategic Marketing & Content for Mission-Driven Teams
Whether launching a program, promoting a product, or elevating a mission, I shape content and campaigns that make complex ideas accessible and actionable.
Areas of Expertise
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Integrated Marketing Communications
Using SMART goals, the ability to synergize various marketing disciplines—event promotion, social media, website management, and more—into cohesive campaigns that effectively communicate brand messages across multiple channels.
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Strategic Content Creation & Management
Proficiency in crafting and managing content across platforms, including articles, social media calendars, and website content, to drive engagement and support marketing objectives.
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Marketing Data Analytics & Insights
Analyze and interpret data to drive marketing strategies and decision-making. Expertise in utilizing analytics tools to measure campaign performance, understand consumer behavior, and optimize marketing efforts for better results.
My Work Experience
Cornell University (01/2022 - present)
Communications Manager, Technology Commercialization
Creative Content Manager
Digital Media & Marketing Manager
University of Florida (08/2018 - 12/2021)
Public Relations
Marketing & Communications
Program Coordinator
Hallmark Cards (02 - 08/2018)
Retail Merchandiser
La Colonia Supermarket (10/2016 - 03/2017)
Corporate Social Responsibility
Notable Tools
Google Analytics
Google Data Studio
Siteimprove
Airtable
Asana
Yoast SEO
WordPress
Hootsuite
Salesforce (Pardot)
Mailchimp and Constant Contact
Adobe Creative Suite
Canva