Integrated Marketing Strategist for Complex, Mission-Driven Organizations
I build marketing strategies that connect to what organizations actually need to grow — translating business goals into integrated campaigns, systems, and stories that reach the right audiences and move the right needles.
Areas of Expertise
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Integrated Campaign Strategy
From audience definition and channel planning to execution and measurement, I build campaigns that serve business goals, not just marketing calendars.
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Content & Thought Leadership
Translating complex ideas into compelling narratives for industry, investor and stakeholder audiences, across editorial, digital, and visual formats.
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Data & Performance Insights
Using analytics to understand audience behavior, measure campaign effectiveness, and make informed decisions about where to invest marketing effort. Not just reporting what happened, but changing what happens next.
From the people I work with
“Your creativity and commitment to excellence truly shine through. The reports are reaching wide audiences and inspiring innovation and partnership for Cornell.”
— Alice Li, Supervisor“Veronica proved to be a faithful, available, and teachable employee who was willing to do whatever she could to accomplish UF Innovate’s mission.”
— Sara Dagen, Former Supervisor