Branding &
Visual Design
I develop cohesive brand identities that resonate with your target audience. From logo design to marketing collateral, my graphic design solutions elevate your brand and create a lasting impression. While I can work in graphic design and branding projects, I also collaborate with top-tier graphic design studios on larger projects, ensuring you receive the best creative expertise and execution.
Geneva® Rootstocks Brand Identity Launch
Objective
Develop and launch a distinctive brand identity for Geneva® Rootstock that resonates with its target audience, differentiates it in the marketplace, and lays a solid foundation for its marketing and promotional activities.
Problem
Geneva® Rootstock's name had been copyrighted but remained unlaunched, missing critical opportunities for market engagement.
Despite its uniqueness and potential, the brand's identity was not being leveraged to connect with its target audience — national and international growers.
Solution
I created the Geneva® Rootstock's brand identity, focusing on articulating a brand statement, tone of voice, color palette, typography, and slogan.
I coordinated closely with a third-party graphic design studio, facilitating meetings to convey the brand's vision and objectives, and ensuring that our efforts were aligned with the brand's identity.
I worked closely with the design team and our internal stakeholders to refine and agree on a final version that truly represented Geneva® Rootstock’s identity.
Created a Box folder for clients around the globe to download assets as needed, including brand guidelines.
With the brand identity established, I created marketing materials, including a roll-up banner, brochure, and branded goodies for the upcoming brand launch.
I coordinated Geneva® Rootstock's social media posting and secured an article placement in the Chronicle to generate buzz, engage with our audience, and introduce the brand to the market.
Marketing Collaterals
-
Veronica Talavera - Brand coordination, brand identity, roll-up banner, and brochure
Iron Design - logo and brand style
Achievements
Spearheaded the successful launch of Geneva® Rootstocks on owned channels like social media, website, and email marketing.
Achieved high levels of engagement from stakeholders and the target audience (20+ brand downloads to date), receiving positive feedback on the brand's identity and the quality of the marketing materials produced.
Significantly increased Geneva® Rootstock's brand awareness among its target demographic, setting a solid foundation for future marketing campaigns and brand development initiatives.
Kèex Café re-launch
Objective
Re-launch of Kèex café within a fitness center in Queretaro, México, aiming to introduce a revamped menu and new offerings to better cater to the health-conscious clientele frequenting the location.
Problem
Located inside a fitness center, Kèex café initially failed to meet its clientele's needs due to a lack of healthy food options. Customer feedback highlighted dissatisfaction, particularly with the absence of suitable meal choices before and after workouts. The café temporarily closed for two weeks to overhaul its menu, incorporating offerings such as protein shakes, fruit bowls, and protein bowls.
Solution
Logo Redesign: The original logo was retained for brand continuity, but the term "café" was added to more accurately represent the business.
Graphic Design: A comprehensive graphic line was developed, including the creation of 11 posters (30x40 inches), a menu poster (65x30 inches), and a flyer (5.5x8.5 inches), aligning with the café's new health-focused theme.
Production Coordination: All designed materials, along with the printing specifications, were sent to the client, enabling local production in Mexico to ensure fidelity to the envisioned aesthetic.
Achievement
This project culminated in a more cohesive brand identity for Kèex café, effectively showcasing its revised focus on healthy, appealing options for fitness center patrons. The updated branding and targeted graphic materials played a pivotal role in the café's successful re-launch, resonating with the intended audience and addressing previous menu shortcomings.
-
![New menu announcement]()
New Menu Announcement
-
![Protein bowls poster]()
Protein Bowls Poster
-
![Green juice with ingridients]()
Green juice
-
![Fruits]()
Fruits
-
![Protein shakes]()
Protein Shakes
-
![Fruit smoothies]()
Detox Smoothies
-
![Breakfast options]()
Healthy Breakfasts
-
![Motivational Poster]()
Motivational Poster
Other Graphic Design Projects
-
Branded Visuals for Multi-Channel Campaigns
Designed a full suite of visual assets for an event campaign, tailored for print, web, Zoom, and social platforms including LinkedIn, X, and BlueSky.
-
Social Media Templates
Following the University of Florida brand guidelines, I created UF Innovate’s social media templates using Adobe tools and Canva.
-
Flyers
I design and produce flyers for webinars, workshops, conferences, and in-person events, among others.
-
Brochures
I have designed and distributed brochures for multiple audiences and supervised projects with third-party vendors to ensure that brochures are delivered on time and within budget.
My expertise lies in managing projects that require strict adherence to brand standards and specifications. I am experienced with design programs such as Adobe Illustrator, Photoshop, and InDesign, as well as the online platform Canva, which enables me to quickly complete graphic design projects as needed. Additionally, I can successfully manage projects from start to finish, including collaboration with third-party vendors.