Why I Started a Portfolio (And What Almost a Decade of Building One Taught Me)
A portfolio isn't a design object — it's evidence. Here's how mine went from a printed booklet in my bag to a domain with five years of analytics data, and what the it says is actually working.
From SEO to HEO: What a 158% Jump in LLM Traffic Taught Me About Optimizing for Humans
Sessions referred to the website from AI platforms like ChatGPT, Gemini, and Perplexity increased 158% in one year — not because we chased an algorithm, but because we made content easier to understand. Here's the framework I used to think about it, and what I actually changed.
How I Cut Event Marketing Time in Half with an AI Workflow
Promoting an event used to take me most of a workday. By introducing an AI-assisted workflow and Canva’s Bulk Create feature, I reduced campaign production time to about three hours. Here’s what changed and what I learned about using AI for repeatable marketing workflows.
These pieces were structured and edited with AI assistance. The strategy, analysis and conclusions are my own.