Integrated Campaigns
I create integrated marketing campaigns that drive awareness, engagement, and results. From event promotions to strategic initiatives, I tailor messaging and channel strategy to meet audience needs and achieve clear performance goals.
Ignite Connect: Investor & Partner Partnering Forum
Challenge
Reaching a highly specific external audience — investors, corporate venture teams, and innovation scouts — organically and a curated list of 800 contacts.
Strategic Approach
Positioned as a mutual discovery forum to appeal to both industry and founders.
Designed a 5-email nurture sequence with resends to non-openers to maximize a fixed contact list.
Activated every owned channel: event page, LinkedIn, staff signature banners, personal outreach.
Launched ongoing YouTube Shorts series post-event to extend content reach year-round.
Ongoing YouTube Shorts Series
Repurposing event recordings into a weekly YouTube Shorts series, extending the forum's thought leadership content throughout the year. One short per week, averaging 1.4–1.9% click-through rate on impressions in early weeks.
More campaign case studies in progress.
An annual virtual partnering forum connecting university-born technologies and venture teams with pre-seed investors, corporate venture partners, and innovation scouts. Goal: exceed 100 registrations and drive meaningful industry-to-founder connections.