Social Media
I create and manage dynamic social media strategies that enhance brand visibility and engagement. By leveraging data-driven insights and creative content, I help businesses connect with their target audience, grow their online presence, and achieve their marketing objectives.
CTL Social Media Growth and Engagement (2022–2024)
Objective
Grow CTL’s digital presence, increase engagement, and drive traffic through organic social media.
Challenge
With only ~300 followers and minimal engagement on LinkedIn in early 2022, CTL needed a scalable strategy to increase visibility and support licensing, commercialization, storytelling, and event efforts.
Solution
Developed an organic social media strategy:
Built and maintained a Trello-based content pillars calendar
Created branded visual templates aligned with university guidelines
Launched themed campaigns (e.g., Inventors’ Month, New Patents)
Engaged audiences through tagging, resharing, responding to comments, and event promotion
Collaborated across teams to align messaging with institutional goals
Achievements
Follower Growth: Grew LinkedIn following organically by 400%
Brand Awareness and Engagement: Generated over 538,000 impressions and more than 32,000 post interactions
Conversions: Tracked 11,000+ link clicks, including 9,000+ via shortened links and UTM coding, showing measurable success in driving interest to CTL’s licensing opportunities and events.
Consistent growth in reach, engagement, and post interactions year over year, thanks to content cadence and adapting to platform algorithm changes
