Content & Thought Leadership Strategy
Cornell Discovery to Impact Launch
CTL had no owned external publication. Industry partners, investors, and researchers had no single place to follow Cornell's commercialization story. I built one from scratch.
Challenge
Create a publication serving two distinct audiences simultaneously — external partners and investors who needed proof of impact, and internal researchers who needed inspiration from peers. One publication, one unified narrative, two different motivations for reading it.
Strategic approach
Used the commercialization journey as the unifying narrative, compelling to both audiences for different reasons.
Chose opt-in only distribution to prioritize list quality over list size.
Wrote every CTA to be self-selecting — both audiences served simultaneously without labeling either group.
Built a full technical infrastructure: Constant Contact, UTM framework, accessibility standards throughout, and landing page.
"You are effectively transitioning into a more strategic planning role, as evidenced by your leadership in planning and designing the CTL newsletter." — Supervisor’s comment
Annual and Program Report Publications
Two flagship publications produced simultaneously, serving as CTL's primary external positioning tools, designed to attract invention disclosures, demonstrate disciplinary breadth, and build credibility with industry and investor audiences.
Challenge
Producing two high-stakes publications simultaneously — each with different audiences, contributors, and strategic goals — while planning two overlapping launch campaigns. No dedicated design team or external agency.
My Role
Project manager, designer, and editor across both reports.
FY report designed in Canva. Ignite report in Adobe InDesign with custom Illustrator infographics.
Built dedicated FY report webpage and led both launch campaigns.
Deliberately chose different distribution strategies for each report based on audience.
"The reports are reaching wide audiences and inspiring innovation and partnership for Cornell." — Supervisor’s comment
Content Writing and Storytelling
Stories written and placed across institutional and external channels — translating complex research, technologies, and innovations into accessible narratives for broad audiences. A selection spanning Cornell and the University of Florida.
Cornell Ignite Fellows Bring Lab Discoveries Closer to Market Impact
Women Innovator Awards support diversity in invention
Innovators, Investors, Entrepreneurs, and Experts Convened at First Roundtable of Cornell Innovation & Venture Advisors Group. Read here →
University of Florida Innovators Honored at 4th Annual Standing InnOvation Event
UF Innovate Reveals New Display in Lobby of The Hub
UF Startup Structured Monitoring Products is Revolutionizing the Animal Health Monitoring Industry with Contactless Technology. Read here →