Content & Thought Leadership Strategy
Annual and Program Report Publications
Challenge
Producing two high-stakes publications simultaneously — each with different audiences, contributors, and strategic goals — while planning two overlapping launch campaigns. No dedicated design team or external agency.
My Role
Project manager, designer, and editor across both reports.
FY report designed in Canva. Ignite report in Adobe InDesign with custom Illustrator infographics.
Built dedicated FY report webpage and led both launch campaigns.
Deliberately chose different distribution strategies for each report based on audience.
"The reports are reaching wide audiences and inspiring innovation and partnership for Cornell." — Alice Li, Executive Director, CTL
Two flagship publications produced simultaneously, serving as CTL's primary external positioning tools, designed to attract invention disclosures, demonstrate disciplinary breadth, and build credibility with industry and investor audiences.