Marketing Systems & Innovation
Building repeatable workflows, AI-assisted processes, and production systems that let one person run campaigns with the consistency and speed of a team.
AI-Assisted Event Marketing System
Promoting a recurring event series meant producing the same set of assets for every session. Starting from scratch each time wasn't sustainable across monthly events, so I built a system instead.
What it produces
Email campaign copy
Social media posts
Website content (SEO and accessibility in mind)
Partner copy for external channels
YouTube video descriptions
Branded graphics with Canva
Impact
~60%
faster campaign production
~52
assets produced across monthly events (in 8 months)
3 hrs
spent per event, down from 4–8